What is a branding workshop?

What is a branding workshop?

A workshop allows your team to visualize and discuss what your aspirational brand will look and feel like. Typically led by a marketing agency, brand workshops are designed to peel back the layers of your organization to reveal your brand’s essence.

What is a brand messaging?

Brand messaging refers to the underlying value proposition conveyed and language used in your content. It’s what makes buyers relate to your brand because it’s inspirational, persuasive, motivational, and well, sticky. Ultimately, it makes customers want to buy your product.

What is a brand messaging framework?

A brand messaging framework conveys the emotion behind your brand. It explains the story of how you were founded, along with the reason why your product/service is important and needed. A brand messaging framework conveys the emotion behind your brand.

How do you conduct a branding workshop?


  1. Figure out who your stakeholders are. The work we do leading up to the workshop and the live session itself are both part of our discovery.
  2. Conduct stakeholder interviews.
  3. Gather your materials.
  4. Name your objectives.
  5. Share what you know so far.
  6. Warm up.
  7. Take it further.
  8. Wrap it up.

Why is a brand workshop important?

The goal of any brand marketing workshop is to help business owners and staff identify and create a brand that best reflects their vision and values. These workshops also help clients create individualized brand marketing plans based on specific needs and challenges.

How do I start a brand exercise?

Building your own brand essentially boils down to 7 steps:

  1. Research your target audience and your competitors.
  2. Pick your focus and personality.
  3. Choose your business name.
  4. Write your slogan.
  5. Choose the look of your brand (colors and font).
  6. Design your logo.

What are the four sources of brand messages?

There are four sources of brand messages namely, planned, unplanned, product and service messages.

How do I create a brand messaging platform?

How do You Create a Message Platform?

  1. Define the background of the product or – in the case of a brand platform – the company.
  2. Ask what exactly does the company or your product or service do.
  3. Talk about the target market and your buyer.
  4. Develop competitive positioning.

How do I create a brand messaging framework?

How To Create a Brand Messaging Framework

  1. Identify Your Target Audiences. Phase one of your brand messaging strategy is to identify your audience.
  2. Articulate Your Value Proposition(s)
  3. Audit Your Existing Messaging.
  4. Create Your Messaging Guide.
  5. Finalize Your Brand Positioning Statement and Logo.

How do you create brand messaging guidelines?

Your brand messaging guidelines should include:

  1. Your brand’s USP.
  2. A detailed description of your target audience (or audiences)
  3. What your company stands for and its goals.
  4. Any slogans or taglines.
  5. Any other messaging that might be used.
  6. Your brand story.

How do you prepare for a Branding meeting?

Here are 5 things to consider for your meeting’s prep checklist:

  1. Sync up to gain clarity.
  2. Clarify the roles of everyone involved.
  3. Walk the client through your process.
  4. Give enough of time to ask questions.
  5. Jump-start the brand discovery sessions.

What is a marketing workshop?

The marketing workshop is an environment where all members present interact with serious questions of the business. Often times, work to push the business forward falls second to more pressing client work (in B2B) or pushing the product out (B2C).

What is a brand workshop?

Our Brand Workshop aligns your team around a clear and compelling story in 1-2 days. It’s a rare – and fun! – opportunity to explore your company’s unique value and truth, create a common language to talk about it, and rally your team. Get in touch!

What should I do after my messaging workshop?

Following your messaging workshop be sure to communicate your agreed key messages and elevator pitch with the wider business – ideally at a company update and then reinforced by email. Special focus should be given to content, marketing and comms teams to ensure that key messages immediate being to permeate through external comms and marketing.

What does a typical corporate messaging workshop agenda look like?

A typical corporate messaging workshop agenda will look like this: Introduction – 15 mins – the lead clearly explains the goals of the messaging workshop and the agenda for the day

How can creatcreative exercises improve branding?

Creative exercises inject a little fun into your branding workshop. They help you step back from the day-to-day to make new connections about your brand. If you want to get a better handle on your brand, clear a morning and get a bunch of people in a room. Invite people from a variety of departments – not just marketing – to get new perspectives.