What are those jeans from the 90s called?

JNCO was founded in 1985 by Moroccan-born, French-raised brothers Jacques Yaakov Revah and Haim Milo Revah. The brand gained recognition in the 1990s with its boys’ ultra-wide straight legged denim jeans featuring elaborate pocket logos and a unique street look.

What year was JNCO jeans popular?

In the 1990s, JNCO jeans were big—in every sense of the term. With hulking legs (imagine fitting a 2-liter bottle of Coke horizontally across the hem), JNCOs were the street-sweeping denims that raver kids, graffiti artists, skateboarders and those pretending to be part of those subcultures wore.

How much did JNCO jeans cost in the 90s?

Items reportedly ranged from $225 to $350 a pop. (Back in the ’90s, you could probably snag a pair of JNCO jeans for under $100, as Jezebel pointed out.)

What was the point of JNCO jeans?

The jeans were a symbol of cool, embracing a principle of challenging conventionalism. For teens, this is a particularly attractive quality for a brand because it shirks tradition, thus setting the teens apart from their parents.

What were the biggest JNCO jeans?

The secret was in the wide leg. Typical jeans have a cuff about 16 inches in circumference with pockets 6 inches deep. While the most popular JNCO style was 23 inches, the company offered versions exceeding 40 inches.

What were popular jeans in the 90s?

The jeans of the early 1990s weren’t too outlandish. The most popular style was straight-leg, slightly stuff jeans in a medium wash. Denim also saw a slight decline in sales around this time.

When did JNCO jeans go out of business?

Ironically, the success of the brand coincided with the downfall of Merry-Go-Round. In January 1994, the company filed for bankruptcy. Months later, it closed all 1,500 of those locations, making it one of the largest retail bankruptcies in history.

Does jnco still make jeans?

Wide-legged jeans are officially back, the Wall Street Journal reported, a la ’90s-favorite brand JNCO. Marking the trend’s revival is a 2005 photo of Ralph Lauren — one that shows him wearing a barrel-cut pair of jeans — which social media has recently resurfaced in celebration of the nostalgic look.

How much did JNCO jeans cost?

Consumers apparently noticed the difference, and vintage JNCOS became a “hot commodity.” While the original jeans cost somewhere between $65 to $75, according to a 1997 catalog listing Jezebel dug up, people started selling them on eBay for “hundreds of dollars.”