What are brand communities examples?

10 Exceptional Brand Communities

• The SAP Community Network (SCN)
• Playstation Community (Sony)
• Being Girl (Procter and Gamble)
• Figment (Random House)
• H&R Block.
• Harley Owners Group (Harley-Davidson)
• Lugnet (Lego)
• My Starbucks Idea (Starbucks)

What is the LEGO community?

Lego Ideas is an online community that brings together passionate fans and creators from around the world to imagine, iterate, and evaluate ideas for new LEGO kits.

What are the three types of brand communities?

Types of Brand Communities

• Communities formed by Brand Users. Communities that are created organically among the brand users. Example.
• Communities formed and sponsored by Companies. These are created by companies to enable like-minded customers to stay in touch with each other.

What is community building for brands?

In the simplest terms, a brand community showcases brand loyalty at its best. People in your brand community are emotionally invested; they will buy from your company, digest your content, tell their friends and family about your company, and more.

What are examples of community?

The definition of community is all the people living in an area or a group or groups of people who share common interests. An example of community is a group of Buddhists who meet and chant together.

What are examples of online communities?

Note, now you can also find 1.3k more examples of thriving online communities here.

• Mumsnet. My favourite community.
• Teachers Connect. 4,279 posts in the last 24 hours.
• Barista Exchange.
• Threadless.
• SK-Gaming.
• ModelMayhem.
• CommunityCare.
• Triiibes.

How does LEGO support the community?

With the help of our passionate LEGO employees we aim to leverage the transformational power of learning through play to inspire and develop children. The program relies on our employees in each country volunteering to help create projects to inspire children. …

What is a LEGO User Group?

A LEGO User Group is a group of LEGO fans who meet either physically or online. Also known as LUGs, LEGO User Groups offer a chance for (typically adult) LEGO fans to connect with like-minded people. LUGs meet for a variety of reasons such as: Trading/swapping LEGO sets and parts between members.

What are online brand communities?

Simply put, an online brand community is an online destination where people can come together with a shared interest in a product or service. This is a space connected to your website where your consumers can join and interact with both your brand and other like-minded people.

Why do people join brand communities?

Content maintains engagement, visitor loyalty and brand authority. If people are joining your community to access your great content, they’re likely to stay longer than if they are there for the discounts. Good content showcases what your brand is good at.

What are community building activities?

What Are Community Building Activities? They are group activities that help people relax, get comfortable, move around and become at ease with each other. They help break down psychological barriers between people. These activities can even accelerate the forming process in a group.

Why do brand communities fail?

Some of the reasons communities fail include lack of strategic planning, outdated content, uninspired discussions, low engagement, no pathways to build relationships with other members and no social capital boosting personal or professional brands of members.

What is an example of a brand community?

Lego One of the best examples of brand communities is the Lego community. The Danish toy giant has enjoyed seventy years of unparalleled success and thrived during an age in which parents often have a hard time getting their children away from the screen.

Why do you like the Lego brand?

I am a big fan of the Lego Company and its products. The LEGO brand is more than simply a familiar logo. It is the expectations that people have of the company towards its products and services, and the accountability that the LEGO Group feels towards the world around it. Curiosity asks, “Why?” and imagines explanations or possibilities (if… then).

What is Lego Ideas and how does it work?

Lego Ideas originally started in 2008 in collaboration with a Japanese website and has since grown to become a major product ideation community. Here, Lego fans can submit construction ideas, and popular ones can end up on the shelves.

What can you learn from online brand communities?

In this article, we’ll go over the top online brand community examples and what you can learn from them. Brand loyalty is defined by a sense of belonging. Before online brand communities, there were owners’ clubs and exclusive events organised by brands for their most valued customers.